NewsBrands Ireland Engage Conference
5th May 2021
9:30
Welcome
Ann Marie Lenihan
CEO, NewsBrands Ireland
9:40 – 10:10
The Future of News:
What’s Next?
This opening discussion will explore the state of play in Europe and Australia regarding the publisher and platform relationship. What are other countries doing to tackle the dominance of tech platforms and recognise the value of the quality journalism produced by news publishers? How can the Future of Media Commission and Irish government support a vibrant news publishing industry?
In Conversation with Adrian Weckler
Adrian Weckler
Technology Editor, Irish Independent and the Sunday Independent (Co-Host)
Wout Van Wijk
Director, News Media Europe
Georgia-Kate Schubert
Head of Policy and Government Affairs, News Corp Australia
Colm O’ Reilly
Chairman, NewsBrands Ireland and CEO, the Business Post
10:15 – 10:25
Networking Break
10:25 – 10:55
The Story of a Generation – how news publishers covered Covid
The Covid-19 pandemic has underscored exactly how critical news publishers are to their communities and to the nation. This panel will discuss the stories that drove record audience numbers, the scoops that set the wider news and political agenda, and the trusted analysis and information that the public relied upon.
In conversation with Roisin Ingle
Róisín Ingle
Columnist and Podcaster, The Irish Times (Co-Host)
Craig Hughes
Political Correspondent, Irish Daily Mail
Aoife Moore
Political Correspondent, Irish Examiner
Alan English
Editor, Sunday Independent
11:00 – 11:40
How multi-platform news brands are delivering long terms business effects for brands
Effectiveness expert Peter Field and NewsWorks Insight Director Denise Turner will present the latest findings from the IPA Databank study which prove the enduring and increasing effectiveness of news brands as part of the media mix.
Peter Field
Independent Marketing and Advertising Professional: Author, Public Speaker, Consultant
Denise Turner
Insight Director, NewsWorks
11:45 – 12:10
The brands who refused to stand still: How advertisers creatively used news brands to connect with their audience
In conversation with Roisin Ingle
Róisín Ingle
Columnist and Podcaster, The Irish Times (Co-Host)
Jana Solovjova
Marketing Manager, Peugeot Ireland
Tara Clifford
Marketing Manager, Musgraves Group
12:15 – 12:45
Back to the Future – what does the demise of cookies mean for publishers and advertisers?
In conversation with Adrian Weckler
Adrian Weckler
Technology Editor, Irish Independent and the Sunday Independent (Co-Host)
David Fogarty
Digital Investment Director, Core
Helen Beecher
Head of Digital, OMD
Ciaran O’ Kane
CEO, Wire Corp and host of the ‘Mad Tech’ podcast
12:45
Closing remarks and invitation to network