NewsBrands Ireland Engage Conference

5th May 2021

 

 

 

9:30

Welcome

Ann Marie Lenihan

Ann Marie Lenihan

CEO, NewsBrands Ireland

9:40 – 10:10

The Future of News:

What’s Next?

This opening discussion will explore the state of play in Europe and Australia regarding the publisher and platform relationship. What are other countries doing to tackle the dominance of tech platforms and recognise the value of the quality journalism produced by news publishers? How can the Future of Media Commission and Irish government support a vibrant news publishing industry?

In Conversation with Adrian Weckler

Adrian Weckler

Adrian Weckler

Technology Editor, Irish Independent and the Sunday Independent (Co-Host)

Wout Van Wijk

Wout Van Wijk

Director, News Media Europe

Georgia-Kate Schubert

Georgia-Kate Schubert

Head of Policy and Government Affairs, News Corp Australia

Colm O’ Reilly

Colm O’ Reilly

Chairman, NewsBrands Ireland and CEO, the Business Post

10:15 – 10:25

Networking Break

10:25 –  10:55

The Story of a Generation – how news publishers covered Covid

The Covid-19 pandemic has underscored exactly how critical news publishers are to their communities and to the nation. This panel will discuss the stories that drove record audience numbers, the scoops that set the wider news and political agenda, and the trusted analysis and information that the public relied upon.

In conversation with Roisin Ingle

Róisín Ingle

Róisín Ingle

Columnist and Podcaster, The Irish Times (Co-Host)

Craig Hughes

Craig Hughes

Political Correspondent, Irish Daily Mail

Aoife Moore

Aoife Moore

Political Correspondent, Irish Examiner

Alan English

Alan English

Editor, Sunday Independent

11:00 –  11:40

How multi-platform news brands are delivering long terms business effects for brands

Effectiveness expert Peter Field and NewsWorks Insight Director Denise Turner will present the latest findings from the IPA Databank study which prove the enduring and increasing effectiveness of news brands as part of the media mix.

Peter Field

Peter Field

Independent Marketing and Advertising Professional: Author, Public Speaker, Consultant

Denise Turner

Denise Turner

Insight Director, NewsWorks

11:45 –  12:10

The brands who refused to stand still: How advertisers creatively used news brands to connect with their audience

 

In conversation with Roisin Ingle

Róisín Ingle

Róisín Ingle

Columnist and Podcaster, The Irish Times (Co-Host)

Jana Solovjova

Jana Solovjova

Marketing Manager, Peugeot Ireland

Tara Clifford

Tara Clifford

Marketing Manager, Musgraves Group

12:15 –  12:45

Back to the Future – what does the demise of cookies mean for  publishers and advertisers?

In conversation with Adrian Weckler

Adrian Weckler

Adrian Weckler

Technology Editor, Irish Independent and the Sunday Independent (Co-Host)

David Fogarty

David Fogarty

Digital Investment Director, Core

Helen Beecher

Helen Beecher

Head of Digital, OMD

Ciaran O’ Kane

Ciaran O’ Kane

CEO, Wire Corp and host of the ‘Mad Tech’ podcast

12:45

Closing remarks and invitation to network